Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How do we know what tweaks to make in the various stages of our funnel?
- What are some typical things that can hurt lead generation?
- How are B2B sales operations using predictive analytics?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What are the primary components of an effective sales strategy?
- What are the different types of sales training we need to be aware of?
- What's the difference between "explicit" and "latent" demand?
- What's the difference between lead generation and cultivation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Neutralizing the Sales Team's Go-To Excuses
When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.
View This Webinar -
Selling Your Sales Ops Initiatives
Even when your company is willing to invest in improved capabilities and infrastructure, you still have to sell your approach. How should you craft, package, and pitch your initiative to get the go-ahead from management?
View This Webinar -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Improving Sales Compensation to Boost Results
It's hard to devise a comp plan that nails the objectives without a bunch of unintended consequences. In this webinar, learn about strategies and tactics for more effective sales incentives and compensation plans.
View This Webinar
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Enabling Intelligent Growth
Delivering on Growth Imperatives While Protecting Sales Performance
