Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What should I do with the leads that sales people disqualify?
• What's the difference between sales enablement and sales effectiveness?
• Why is customer retention so much more important in B2B than in B2C?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How do we get organizational support for tightening up our targeting criteria?
• How Should a Sales Ops Function Be Structured?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?