Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should Sales Ops and Marketing Ops be combined? Is this common?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Can we use our existing sales funnel stages for optimization purposes?
• What's a "bounce-back" offer and when would I want to use one?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How can pricing and discounting affect lead generation?
• What are the main reasons sales training doesn't stick over time?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What’s the difference between “hard” and “soft” value-drivers?