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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different types of sales training we need to be aware of?
  • When conducting research interviews, how many should we try to conduct?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What are the different buyer types we might be negotiating with?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What's the difference between sales enablement and sales effectiveness?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • The Metrics Sales Leaders Should Be Managing

    You need to track and manage sales metrics, but which metrics are the most important? In this guide based on research from Vantage Point Performance and the Sales Education Foundation, Jason Jordan reveals the ones that really matter.

    View This Guide

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Fooling Yourself About Customer Retention

    In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses their latest research and reveals a number of effective strategies for maintaining strong customer relationships and retaining your most valuable accounts.

    View This Interview