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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How do you make sure improvements stick and don't go back to normal?
  • What's the difference between a "defined" and "undefined" market?
  • Why are the early signs of customer defection so difficult to spot?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What are the primary components of an effective sales strategy?
  • Why shouldn't we just focus our attention on our largest customers?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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