Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How do I know if my value messages are really "strategic"?
  • What’s wrong with "management by result"?
  • What do close rates have to do with lead generation?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Is classroom training better than web-based training?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Should Sales Ops and Marketing Ops be combined? Is this common?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

    View This Webinar

  • "Better" Practices for Sales Operations

    That lofty place of "best practice" can sometimes seem very far away. Fortunately, amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.

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  • Moving the "Meaty Middle"

    The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.

    View This Webinar