Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Effective Sales Enablement

What Sales Ops Needs to Know to Leverage the "Sales Enablement" Concept

For many sales operations, the concept of "sales enablement" can be somewhat confusing. What's it all about? Is it onboarding new reps? Is it providing sales training? Or is about developing and delivering relevant content? Is it a role? Or is it a task? Is it a marketing thing? Or is it a sales thing? And how does it relate to sales operations? While there are many different definitions, we've identified a number of core themes and best practices that are common to the most effective applications. In this subscriber-only webinar, you will learn about:

  • The most productive definition of "sales enablement" for established sales operations groups to adopt.
  • An operational construct that ensures focus while leveraging your existing resources and capabilities.
  • Numerous examples of meaningful improvements that others' sales enablement efforts have realized.
  • Organizational considerations and tips for measuring impacts, assessing content assets, and more.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Exploring the Sales Ops Center of Excellence

    This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.

    View This Webinar

  • Closing the Skills Gap in Sales Negotiations

    In this Expert Interview, Jason Levinson discusses the latest methods and innovations in negotiation training for salespeople. Closing the negotiation skills gap is not a hard as you might think!

    View This Interview

  • The Fundamentals of Sales Segmentation

    Segmentation is critical for anyone using data to analyze and improve their sales operation. In this session, we explore the key concepts of effective segmentation and discuss different types of models that are useful.

    View This Webinar

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. How do you know which strategies and tactics you should use to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar