Resources Archive - SellingBrew

SellingBrew

On-Demand Library

Dashboard

Featured Sales Ops Insights & Tips

Clean Sales Data Isn't the Answer

While some Sales Ops teams are extracting tremendous value and insight from their data, other groups are struggling to use their data to do much of anything beyond the basics. What makes the critical difference?
The 4 Different Types of Sales Training

Is your sales training program missing something? If you don't know what the four types of sales training are, the answer is probably yes.

Recommended On-Demand Webinars

Popular Express Guides & Research

The Anatomy of a Successful B2B Sales Analyst

What key competencies are most important for a sales analyst to have? This guide covers SellingBrew's research into the 21 most important attributes, skills, and capabilities for sales analysts to develop or possess.
Upgrade to View
Closing the Gap on Growing Existing Customers

Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.
Upgrade to View
The Metrics Sales Leaders Should Be Managing

You need to track and manage sales metrics, but which metrics are the most important? In this guide based on research from Vantage Point Performance and the Sales Education Foundation, Jason Jordan reveals the ones that really matter.
Upgrade to View

Questions from the Community

Question

What’s the difference between “hard” and “soft” value-drivers?

Question

How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?

Question

Why are the early signs of customer defection so difficult to spot?

Recommended Tutorials

Popular Expert Interviews

Beyond the Hype of Marketing Automation Tools

Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
Upgrade to View
Sales Analysis That Actually Makes a Difference

In this expert interview, Dev Tandon talks about how and why leading companies are looking at sales and business analytics differently. He also discusses some of the most powerful sales analyses these companies are using to drive clarity and results.
Upgrade to View
Fixing the Causes of Rogue Salespeople

It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.
Upgrade to View

Recommended Case Studies

Top Tools & Diagnostics

Five Signs You're Missing Sales Opportunities

Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
Upgrade to View
The Marketing Research Interview Guide

Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
Upgrade to View
The Triangulated Competitive Audit Guide

The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
Upgrade to View