Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• Won't sales managers know which skills need shoring up amongst their reports?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between "explicit" and "latent" demand?
• Should I share the results of our marketing research with the sales team?
• How would we modify our systems to incorporate our sales training?
• Is classroom training better than web-based training?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's a "bounce-back" offer and when would I want to use one?