Provider Directory


Established in 1993, Strategic Pricing Associates, “SPA” is the leading provider of pricing analytics to complex companies around the globe. SPA’s strong platform of proprietary analytics and pricing tools quickly and efficiently helps companies convert their own invoice data into pricing architectures that maximize their pricing performance and competitive position. By creating SPASIGMA, SPA brings it’s unrivaled background in analytics and mobile application development to professional negotiation training for the first time.

SPASIGMA seminar leaders have decades of experience training the world’s leading companies in the strategy, art and tactics of professional negotiation. Using a unique mix of multi-media presentations, case studies, role-playing, gamification and negotiation apps, SPASIGMA’s in person seminars in a city near you provide the Big-Bang event to launch a continuous program of negotiation mastery.

Negotiation TrainingLearn More

What does success mean to you? Higher margins and profits? Higher customer satisfaction? Stronger business relationships? More money? A successful career? Whatever your version of success, negotiation is a critical key to achieve it. We believe negotiation is like a sport. It requires deep knowledge of the subject, specific skills, training, coaching, equipment and continuous practice. SPASIGMA offers the systematic, holistic, long-term approach that professional business people need in order to achieve true mastery of this critical skill-set.

Optimal success requires negotiation training. Typically, salespeople are trained to sell, buyers are trained to buy. Buying and selling skills provide one component, but the subject of negotiation is vast and complex. Once exposed to formal negotiation training, experienced professionals are often amazed to learn of the vital areas of opportunity only visible through the lens of negotiation.


  • How to win at the game of negotiation
  • Strategies to uncover the other party’s pressure
  • Powerful tactics
  • Effective countermeasures
  • Concession making approaches
  • The dangers of negotiating when financially vague
  • Aristotle’s Three Pillars of Persuasion
  • The art of Speed reading People
  • Strategies to build and maintain long-term business relationships
  • Proven ways to increase the other party’s satisfaction

Online AcademyLearn More

Since 1993, thousands of sales and purchasing professionals from over 10,000 businesses have attended SPA Pricing seminars and taken advantage of SPA Pricing Tools and Software. SPASIGMA, the training division of SPA, provides traditional, in-person training, but you get much more than just a class. The “SPASIGMA Online Academy” is designed to solidify concepts covered in our seminars. Success is what happens when state-of-the-art training meets an engaging retention platform, all supported by mobile tools and proven analytics.

Powerful advances in education technology make online retention effective and fun. With a unique mix of multi-media presentations, case studies, role-playing and exercises for continuous retention, SPASIGMA’s Online Academy will keep you entertained as you enhance your negotiation skills.

A comedic video followed by a few thought-provoking questions to solidify an idea. Quick brainstorm exercises relate vital concepts to real-life negotiations and entertaining practice cases.

Business owners and team leaders love the online academy because built-in analytics make tracking and measuring individual and group progress easy. Students love it because it’s like Netflix for work, and it only requires a few minutes per day. Spend seven minutes per day in the online academy. Have fun as you master the art and science of negotiation.

SPASigma SeminarsLearn More

SPASIGMA Seminars are dynamic one-day and two-day events, specially crafted to provide you with a fundamental understanding of the art and science of negotiation. Entertaining case studies, eye-opening critiques and interactive group exercises equip you with the skills and knowledge to negotiate more profitable agreements immediately.

There is an SPASIGMA seminar coming up in a city near you. We offer public seminars in 30 cities throughout the United States and Canada. Enjoy making new contacts with business professionals from a variety of industries and disciplines. If you want negotiation training for yourself and a few colleagues, a public seminar is a great choice.

Do you need to train your team? If so, SPASIGMA will work with you to create a customized on-site seminar just for you. Customized seminars are an excellent choice if you want specialized negotiation training geared to the specific needs of your team. We can deliver the training on-site or at a location of your choice.


SPASIGMA’s Personality Quotient (PQ) program is a focused approach to communication that teaches professionals how to improve their interactions by leveraging personality-type theory. PQ participants are trained to recognize simple clues that allow them to quickly identify the most likely personality type or temperament of whomever they’re interacting with. This knowledge can then be used to tailor communication in a way that corresponds to how that person naturally processes information and makes decisions. It’s the closest thing a busy professional can get to X-ray vision or extra-sensory perception (ESP).

The PQ program is based on the Jung-Myers model, most commonly associated with the MBTI® instrument, the most widely used and well-respected model for understanding human behavior. Mastery of the program is cultivated through in-person and virtual training, mobile apps, and daily video content. A key component of PQ is our quick 12min and accurate validated online personality type assessment. As part of the process, participants instantly receive feedback pertaining to what they are trying to accomplish, such as becoming more effective negotiators, salespeople or managers.

At SPASIGMA, we use leading-edge teaching techniques, modern mobile apps and entertaining daily skill-building exercises to help participants master the art and science of personality profiling. Those who achieve PQ proficiency experience dramatic, noticeable improvements in their personal and professional interpersonal communication; they close more deals; and negotiate more favorable terms for themselves and their employers.

Don’t let avoidable personality clashes get in the way of your personal or professional interactions any longer! Understand yourself, your colleagues and your loved ones with an astounding new level of precision by leveraging the power of PQ.